With 12+ years of hands-on experience, I drive design-led innovations to produce tangible impact and deliver end-to-end user experiences across digital ecosystems. In the Publishing and Advertising sectors, I’ve launched & scaled new products by blending design thinking principles with agile methodologies consistently meeting and exceeding user & business needs.

Having worked across all aspects of the product lifecycle from product ideation, management to experience design, I've built a process expertise that combines the analytical execution driven mindset of a product manager with the exploratory design driven mindset of a designer.